In the United States, money is not only an objective value used for consumption of goods and services, the ultimate capitalistic goal of identity, security, and progress, and the achievement of worth, success, and purpose for satisfactions and ideals it is a philosophical and psychological tool.

In his first complete documentary, Adelin Gasana decided to get in on the conversation of money and its effects in contemporary society, its civilized history, and many other fields of inquiry.

As an omniscient narrator in this 45-minute film, Gasana travels the University of West Florida campus among college students of male groups to minority women, and interviews a distinguished marketing and history professor.